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Strategic Management : Building and Sustaining Competitive Advantage (Paperback)

by Robert A. Pitts

Total: TK. 715

Strategic Management : Building and Sustaining Competitive Advantage

4th Edition, 2006

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Strategic Management : Building and Sustaining Competitive Advantage (Paperback)

TK. 715

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Book Summary of Strategic Management : Building and Sustaining Competitive Advantage
Strategic Management explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.

Key Feature
• Concise Presentation: This texts concise presentation of theory allows instructors to supplement with their own cases and readings. Competitive Advantage: The organizing framework of the text allows the reader to see the connection between how to be strategic while maintaining a competitive advantage.
• Ethical Issues: Discussion of ethics is included in most chapters as they relate to the difficult judgments that often occur in strategic situations. Exercises and Discussion Questions: Help the reader apply the material. Up-to-date References and Examples: Provides cover the most recent developments and research.
• Globalization: A global focus explores the advantages and disadvantages of competing in the global business environment in every step of the strategic management process.
• Emphasis on Alliances: An emphasis on alliances and cross-firm networks discuss the practice of how firms move from traditional in-house operations and processes to alliances.
• Competitive Advantage: This text includes discussion of specific aspects of the advantage dimensions, value chain, Internet compression, mass customization, speed innovation, agility, and nimbleness.
• Ethics: Ethical issues are discussed in most chapters as they relate to the difficult judgments that often accompany the choice of strategies.

Table of Contents Introduction.
• The Competitive Environment: Assessing Industry Attractiveness.
• Firm Capabilities: Assessing Strengths and Weaknesses.
• Opportunities for Distinction: Building Competitive Advantage.
• Shifts in Competitive Advantage: Responding to Environmental Change.
• Corporate Strategy: Leveraging Resources to Extend Advantage.
• Global Strategy: Harnessing New Markets to Extend Advantage.
• Strategic Alliances: Competing and Cooperating for Advantage.
• Designing Organizations for Advantage.
• Balancing Integration and Change: Building Learning Organizations.
• Corporate Governance: Instilling Principles for Enduring Advantage.
Title Strategic Management : Building and Sustaining Competitive Advantage
Author
Publisher
ISBN 9788131501146
Edition 4th Edition, 2006
Number of Pages 544
Country India
Language English

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