Strategic Communication in Business and the Professions

Strategic Communication in Business and the Professions (Paperback)

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Designed for introductory business and organizational communication classes, this successful, multi-edition text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition helps students address current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.
Title Strategic Communication in Business and the Professions
Author
Publisher
ISBN 9788131722176
Edition 1st, 2008
Number of Pages 465
Country India
Language English

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Strategic Communication in Business and the Professions

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