Retail Marketing Management  

2nd Edition, 2006

Retail Marketing Management   (Paperback)

TK. 1,591

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Retail Marketing Management will be invaluable for students of retail marketing and retail marketing management at undergraduate level as well as those studying retailling, retail studies and retail management at undergraduate level, HND students of Retail Marketing will also find the text useful.

This text takes an integrated approach to explaning the process of internationalisation, and the inclusion of plenty of internatinal examples reinforces this approach.
Title Retail Marketing Management  
Author
Publisher
ISBN 9788177588255
Edition 2nd Edition, 2006
Number of Pages 470
Country India
Language English

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Retail Marketing Management  

David Gilbert 

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