Vim

Hindustan Unilever Limited’s dishwashing brand Vim added a new feather in its hat by making it to Kantar’s ‘Brands of the Decade’ list at the Cannes Festival of Creativity 2022. The list included various brands that saw the highest growth in their respective categories over a decade. The brand’s journey was recognized at Cannes amongst several global brands and was one of the only two, out of the fifty biggest brands, which had consistently grown every year of the past decade. The brand grew at almost double the total branded market’s growth rate, over a decade in consumer franchise.