1st Edition, 2012

Case Studies in Consumer Behaviour (Paperback)

by Ivey Kumar , S. Ramesh Kumar (Editor)

Category: Department of Human Resource Management

TK. 898

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

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Case Studies in Consumer Behaviour, authored by S. Ramesh Kumar, is a book that will helps students understand how they can combine theory with practice and understand how consumer behaviour concepts contribute to the marketing strategy of brands. The cases provided in the book will give you an understanding of the different layers of thinking involved in consumer behaviour.

Title	Case Studies in Consumer Behaviour
Author	Ivey Kumar
Editor	S. Ramesh Kumar
Publisher	Pearson Education (India)
ISBN	9788131774489
Edition	1st Edition, 2012
Number of Pages	280
Country	India
Language	English