Advertising

4th Edition, 2002

Advertising (Paperback)

TK. 1,305

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The books in the Frameworks series are well structured and provide a step-by-step guide to essential principles. They develop a basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum. The fourth edition of Advertising has been fully revised and updated, meeting the requirements of several examination syllabuses. There is new material on leading-edge printing and communications technology and a completely new chapter on the advertiser and the Internet.
Title Advertising
Author
Publisher
ISBN 9788131703823
Edition 4th Edition, 2002
Number of Pages 416
Country India
Language English

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