4th Edition, 2009

Marketing Strategy And Competitive Positioning (Paperback)

by Graham Hooley

Category: Department of Marketing

TK. 1,305

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Cash On Delivery

7 Days Happy Return

Add to Cart

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy and how these processes can be managed to gain and sustain superior performance in the market place. The 4th edition contains 3 new chapters; Competing Through the New Marketing Mix, Strategic Customer Management, Corporate Social Responsibility. Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Title	Marketing Strategy And Competitive Positioning
Author	Graham Hooley
Publisher	Pearson Education (India)
ISBN	9788131727997
Edition	4th Edition, 2009
Number of Pages	632
Country	India
Language	English