2nd Edition, 2011

Service-Marketing : Text and Cases (Paperback)

by Harsh V. Verma

Category: Department of Marketing

TK. 1,078

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

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The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. Extensively revised and restructured, this edition includes five additional chapters aimed at widening the reader's horizons for a richer learning experience. The book begins with an initiation into the field of services and then develops an appreciation of the service marketing system. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally looks at the management of operational issues such as quality, demand matching, recovery and empowerment.

Title	Service-Marketing : Text and Cases
Author	Harsh V. Verma
Publisher	Pearson Education (India)
ISBN	9788131754474
Edition	2nd Edition, 2011
Number of Pages	676
Country	India
Language	English