1st Edition, 2006

Retailing : An Introduction (Paperback)

by Roger Cox

Category: Department of Marketing

TK. 1,222

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Provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.

Title	Retailing : An Introduction
Author	Roger Cox
Publisher	Pearson Education (India)
ISBN	9788131704714
Edition	1st Edition, 2006
Number of Pages	348
Country	India
Language	English