Full of Bull : Do What Wall Street Does, Not What It Says, To Make Money in the Market (Paperback)

It has been a brave new world for investors, since the explosion of dot.coms onto the scene. What is their worth? How do you assess them as an investor? How do you apply traditional investment analysis to valueing them and what new analysis tools do you need? And what about companies that blend the old and new economies? How do you assess them as well? These are the frontiers on Valuation.

Features
Buy! Outperform! Hold!--What are stock analysts really saying? Can they be trusted? Will you make money, or lose money by listening to them?
* First book by a Street analyst that "decodes" stock analysts' misleading, self-serving advice to help small investors.
* By veteran Merrill Lynch analyst Steve McClellan, named to the Institutional Investor All-American Research Team for 19 straight years.
* Gain insider knowledge of the deceptive, detrimental ways of Wall Street to make more rewarding, profitable investment decisions.

Contents
* Decoding Wall Street?s Well-Kept Secrets
* Understand Wall Street?s Misleading Practices
* Strategies in Quest of the Ideal Investment
* Evaluating Companies as Investment Candidates
* Executive Traits Are a Revealing Investment Gauge
* How Street Analysts Really Operate
* Reform Research to Level the Playing Field