2nd Edition, 2011

Rural Marketing: Text And Cases (Paperback)

by C.S.G. Krishnamacharyulu

Category: Department of Marketing

TK. 945

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

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The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous examples from India. A clear and compelling writing style, cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students and professionals striving to make a career in rural marketing.

Title	Rural Marketing: Text And Cases
Author	C.S.G. Krishnamacharyulu
Publisher	Pearson Education (India)
ISBN	9788131732632
Edition	2nd Edition, 2011
Number of Pages	608
Country	India
Language	English