3rd Edition, 2009

Internet Marketing : Strategy, Implementation and Practice (Paperback)

by Dave Chaffey

Category: Department of Marketing

TK. 1,494

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Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.

Title	Internet Marketing : Strategy, Implementation and Practice
Author	Dave Chaffey
Publisher	Pearson Education (India)
ISBN	9788131725191
Edition	3rd Edition, 2009
Number of Pages	584
Country	India
Language	English