1st, 2011

Marketing Public Relations (Paperback)

by Gaetam T. Giannini Jr.

Category: Department of Marketing

TK. 4,500

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

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Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to do Marketing Public Relations in the real world.

Title	Marketing Public Relations
Author	Gaetam T. Giannini Jr.
Publisher	Pearson Education (India)
ISBN	9788131763315
Edition	1st, 2011
Number of Pages	312
Country	India
Language	English