5th Edition, 2007

The Cultural Dimension of International Business (Paperback)

by Gary Ferraro

Category: Department of International Business

TK. 891

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

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The text takes a five-pronged approach to the study of the cultural environment of global business. It explores

(1) such general concepts as culture, ethnocentrism, and culture change;
(2) the nature of the communication process, both linguistic and nonverbal communication;
(3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication;
(4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and
(5) a set of valuable skills and competencies that are vital for becoming a world class business person.

Title	The Cultural Dimension of International Business
Author	Gary Ferraro
Publisher	Pearson Education (India)
ISBN	9788131712429
Edition	5th Edition, 2007
Number of Pages	224
Country	India
Language	English