Offers students with the tools from intermediate microeconomics, game theory, and industrial organization to make the managerial decisions. This book features real-world examples, frontier research, traditional and modern microeconomic tools, headlines, business applications, and end-of-chapter material.
Salient Features * Updated Headlines: Updated and current headlines begin each chapter with a real-world economic problem. These problems are essentially hand-picked mini-cases designed to motivate students to better understand the chapter material. By consulting the end of chapter answers (Answering the Headline), students learn basic economic thinking.
* New and Updated Inside Business applications: These new Inside Business boxes illustrate real-world applications of theory developed in the chapter; these are drawn from both current economic literature and the popular press
* New end-of-chapter material: Over 25 new problems and applications were added to the Seventh Edition; new material is included at the end of each chapter set so that existing problem numbers match those in the Sixth Edition, making for an easy transition
* Updated Supplements: The new Online Learning Center Web site offers full teaching notes and solutions to Memos for the Time Warner case-plus a host of additional supplements. These include over 10 additional full-length cases complete with expanded teaching notes and links to chapter content, complete solutions to all end-of-chapter problems, an updated and expanded text bank, animated Power Point presentations, chapter summaries, chapter outlines, the Digital Image Library and more