Innovation Management and New Product Development - 4th Edition

4th Edition, 2009

Innovation Management and New Product Development - 4th Edition (Paperback)

TK. 1,855

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Innovation Management and New Product Development 4th Edition is a useful book for MBA students who are studying general management. It helps in understanding the problems that an organization faces when they develop new innovative products.

About Paul Trott
Paul Trott is a Professor of Innovation Management at the Business School. He is also a Professor of Entrepreneurship and Innovation at the Technical University of Delft. His research work is mainly concerned with innovation policy and how firms manage innovation. He has taught in many universities around the world, and has successfully supervised over ten PhD research projects.
Title Innovation Management and New Product Development - 4th Edition
Author
Publisher
ISBN 9788131728031
Edition 4th Edition, 2009
Number of Pages 616
Country India
Language English

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Innovation Management and New Product Development - 4th Edition

Paul Trott

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