Strategic Marketing Problems : Cases and Comments (Paperback)

Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they ve learned. The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing.

Key Features
* This text uses a unique and effective approach, balancing both theory and practice in order to help students develop decision-making skills
* The book has 43 Cases, Including 10 New and 7 Revised Cases.
* The new chapter on Global Marketing covers topics such as the decision to go global, identifying global marketing opportunities, and entering and competing in foreign markets.

Table of Contents
* Foundations of Strategic Marketing Management
* Financial Aspects of Marketing Management
* Marketing Decision Making and Case Analysis
* Opportunity Analysis and Market Targeting
* Product and Service Strategy and Management
* Integrated Marketing Communications Strategy and Management
* Marketing Channel Strategy and Management
* Pricing Strategy and Management
* Marketing Strategy Reformulation: The Control Process
* Global Marketing Strategy