1st Edition, 2005

Customer Relationship Management : Getting It Right! (Paperback)

by Judith W. Kincaid

Category: Department of Management

TK. 963

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

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This book tells you how to build a successful CRM program. Starting with a brief review of the state of the marketplace as we entered the 21st century, it provides a working definition of CRM and describes the elements of the total customer experience, focusing on the front-end organizations that directly touch the customer. This book shows you how to identify the elements of CRM that are most important for your organization, how to determine your specific requirements and how to implement the infrastructure necessary to support your top priorities. Kincaid has the book organized around a process that can be used to achieve real results.

Title	Customer Relationship Management : Getting It Right! (Paperback)
Author	Judith W. Kincaid
Publisher	Pearson (India)
ISBN	9788177581348
Edition	1st Edition, 2005
Number of Pages	508
Country	India
Language	English