As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide. Enter the geek girls guide. Nancy Lyons and Meghan Wilker don’t just tell you how to deliver digital work, they demonstrate how to think about it.
Interactive Project Management: Pixels, People, and Process helps clients, agencies, and industry professionals better understand the critical role of interactive project management, and presents a collaborative, people-focused approach to delivering high-quality digital work.
Salient Features * Lean, flexible, and people-focused approach towards how to act and think * Brings process together with lessons on how to handle all the other stuff like meetings, pitches, inter-group dynamics and client expectations. * Moves through the lifecycle of a project from proposal to launch.
About the Author Nancy Lyons works at the intersection of technology, community, and people. She empowers and motivates teams of technologists and creatives as the President and CEO of Clockwork Active Media.
Meghan Wilker specializes in using strategy, technology, and process to bring people and products together. As VP, Managing Director at Clockwork Active Media she drives projects to produce engaging digital solutions. Together they’re the Geek Girls Guide, a duo dedicated to demystifying technology for audiences everywhere through extensive public speaking, writing, and online dialogue.
Table of Contents * Introduction * About the authors * Chapter 1: The Interactive Industry * Chapter 2: Interactive Project Management * Chapter 3: Emotional Intelligence * Chapter 4: Communication * Chapter 5: The Process * Chapter 6: Project prep * Chapter 7: Project definition * Chapter 8: Project Production * Chapter 9: Project Staging * Chapter 10: Project Launch * Chapter 11: Project Closure * Index
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