Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business (Paperback)

Web Analytics Action Hero will provide web analysts the strategic framework they need to be more efficient and effective in their roles, thereby becoming &ldquoheroes" due to the value they add to their organizations. In discussing how both analysts and marketers need to move beyond reporting and toward analysis to drive action and change within their organizations, the book will address the unique challenges of analysts and online marketers working within mid-to-large companies. It will take a principle-based approach rather than a product/feature-driven approach in order to reach an audience broader than just those using a particular tool (Adobe or non-Adobe).

The book will be divided into two main sections the first lays the strategic foundation of the analysis framework: what analysts should do before they analyzefocus and what to do with the analysiscommunicate. The second section will drill into different analysis techniques and tips related to web analytics, providing a tactical toolbox for web analysis. The topics will be reinforced and brought into practice with real-world examples from analysts from large and small companies.