Social Media Marketing (Paperback)

Social Media Marketing 1st Edition, authored by Michael R. Solomon and Tracy Tuten, is a book with social media content that will be useful for students and professionals. The social media marketing textbook focuses on showing students how social media helps in marketing.

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Table of Contents
Section I: Foundations of Social Media Marketing
* Chapter 1: The Horizontal Revolution
* Chapter 2: Strategic Planning with Social Media
* Chapter 3: Social Consumers
* Chapter 4: Digital communities

Section II: The Four Zones of Social Media
* Chapter 5: Social Communities
* Chapter 6: Social Publishing
* Chapter 7: Social Entertainment
* Chapter 8: Social Commerce

Section III: Measuring Users and Social Media Campaigns
* Chapter 9: Social Media for Consumer Insight
* Chapter 10: Social Media Metrics