1st Edition, 2013

Customer Relationship Management : The Bottom Line to Optimizing Your ROI (Paperback)

by Dr. Jon Anton

Category: Department of Marketing

TK. 603

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

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Customer Relationship Management presents methods and tools on how to strengthen relationships with customers through effective communication. The interesting quotes knitted well with the text engage the readers and enhance the learning experience. The small cases provide a practical angle to the understanding of situations and on improving customer service and managing change. The graphical and pictorial representation of material significantly add to readers' understanding of the changing the corporate culture and the way people work.

Title	Customer Relationship Management : The Bottom Line to Optimizing Your ROI (Paperback)
Author	Dr. Jon Anton
Publisher	Pearson (India)
ISBN	9788131791530
Edition	1st Edition, 2013
Number of Pages	280
Country	India
Language	English