Why Should Anyone Buy from You?: Earn Customer Trust to Drive Business Success (Paperback)

by Justin Basini

Category: Branding, Marketing and Selling

TK. 898

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This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company.

Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews with business leaders. He takes a practical approach that will help you assess the level of trust in your business - and help you improve it, offering achievable solutions as well as new frameworks, insights and approaches to marketing.

Title	Why Should Anyone Buy from You?: Earn Customer Trust to Drive Business Success
Author	Justin Basini
Publisher	Pearson (India)
ISBN	9780273745518
Edition	1st Edition, 2011
Number of Pages	191
Country	India
Language	English