1st Edition, 2008

Customer Relationship Management (Paperback)

by Ed Peelen

Category: Department of Marketing

TK. 882

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

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Customer Relationship Management examines the entire scope of this subject including strategy, organization, marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as what should our business strategy be? and How do we translate CRM business strategy into marketing? This book is suitable for advanced marketing and business undergraduate and MBA students and also students on the following courses: Customer Relationship Management, Direct Marketing, Relationship Marketing, Database Management or Business Intelligence. For Sale in Indian subcontinent only

Title	Customer Relationship Management (Paperback)
Author	Ed Peelen
Publisher	Pearson (India)
ISBN	9788131725405
Edition	1st Edition, 2008
Number of Pages	450
Country	India
Language	English