The Strategy and Tactics of Pricing : A Guide to Move More Profitable (Paperback)

The Strategy and Tactics of Pricing: A Guide to Move More Profitable 5th Edition, authored by Thomas Nagle, John Nogan and Joseph Zale, is a comprehensive book that shows readers how to manage markets so they can improve their competitiveness and profitability. It is a step-by-step guide to pricing analysis and strategy development.

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Table of Contents
* Chapter 1: Strategic Pricing
* Chapter 2: Value Creation
* Chapter 3: Price Structure
* Chapter 4: Price and Value Communication
* Chapter 5: Pricing Policy
* Chapter 6: Price Level
* Chapter 7: Financial Analysis
* Chapter 8: Pricing Over the Product Life Cycle
* Chapter 9: Pricing Strategy Implementation
* Chapter 10: Costs
* Chapter 11: Competition
* Chapter 12: Ethics and the Law