Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence (Paperback)

Breakthrough "semantic search" techniques are already transforming Google's search results. If you want to be found, yesterday's SEO techniques won't cut it anymore. Google Semantic Search tells you what to do instead-in plain English.
David Amerland demystifies Knowledge Graph", Trust Rank", AuthorityRank", personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO!
Learn how Google is delivering answers, not just links-and what it means to you Profit from Google Now" and the fragmented, personalized future of search
Prepare for Knowledge Graph" by growing your online reputation, authority, and trust Stop using 10 common SEO techniques that no longer work
Discover the truth about Trust Ranking"-and 10 steps to take right now
Go way beyond keywords in today's new era of content marketing
Strengthen the "social signal" you create on Twitter, Facebook, Google , and Linkedin
See why the "First Page of Google" is rapidly become obsolete
Drive unprecedented business value from your online identity and influence