Branding Simplified : Industry Orientation and Case Studies (Hardcover)

Branding Simplified is a compilation of various articles we have written about branding throughout the years. Of course, some new things had to be written to complete the book. Throughout our Corporate and academic careers, we have always sought to inspire young people to work on branding of local companies. While we were working as the head marketing, analysts and campaign managers for various companies. We have regularly written about relevant topics at the time we worked. From a compilation of articles to those who want to know about brands. Such as a businessman, a brand manager or someone who just wants to pursue a career in Brand or hopes to get a basic idea of all the areas of branding. In addition to the academic research and teaching, we have included in our book the things we felt would complete a knowledge seekers interest. We hope that we made the content easier for the readers to discuss some topics in a wide range of marketing domain beyond the scope of branding only to facilitate discussion and bring completeness. We have tried to incorporate Fourteen years of practical working experience in simple language focusing on the adaptation of theoretical perceptions. We believe our purpose will be fulfilled if the Youth and Global knowledge seekers get connected with the essence of the books and hence bless us.