Neo Service Marketing Strategy For Quality Education

Name: Neo Service Marketing Strategy For Quality Education: Dr. AKM Iqbal Azim | Rokomari.com
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by Dr. AKM Iqbal Azim

Category: Education and Research

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বর্তমানে প্রকাশনীতে এই বইটির মুদ্রিত কপি নেই। বইটি প্রকাশনীতে এভেইলেবল হলে এসএমএস/ইমেইলের মাধ্যমে নোটিফিকেশন পেতে রিকুয়েস্ট ফর রিপ্রিন্ট এ ক্লিক করুন।

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'Customer (Student/Parents) Centric' Service quality is an important dimension in 'Neo Service Marketing Strategy'. Customer-based service marketing concepts and strategies have recently flourished in response to the tremendous growth of service industries. It is equally important to the student-centric academic institutions of the country which need to be viewed as the ‘Service Industry’. The result is expected that the students should be the assets of the country, NOT the liabilities. In the last decade, huge numbers of colleges/universities have entered the market to compete for students’ enrolment. Most of the institutes are striving and competing to attract students by supplying quality academic services. This research is conducted on the service quality measurement concept that can improve customer-centric services in the education sector of any country. A case study has been carried out from three approaches, firstly, the comparison method, secondly, SERVQUAL Model and thirdly, the Gap Model to quantify the gaps of expectation and perception. Finally, three dimensional ‘Neo Service Marketing Strategy' is recommended for any educational institution (school/college/university) to ensure quality education. This service strategy will act as the driving force in the academic arena to shape the 'National Education Policy'.

Title	Neo Service Marketing Strategy For Quality Education
Author	Dr. AKM Iqbal Azim
Publisher	Dr. AKM Iqbal Azim
ISBN	9789843503053
Edition	1st Published, 2021
Country	Bangladesh
Language	English

Dr. AKM Iqbal Azim

Brigadier General Dr. A K M Iqbal Azim, ndc, psc, G+, MDS, MST, MBA (Canada) is the Dean of Faculty of Arts and Social Sciences (FASS) in Bangladesh University of Professionals (BUP), 29th pubic university of Bangladesh. He passed out HSC from Rajshahi Cadet College in 1986 securing position in combined merit list. He completed PhD with a fellowship in 2015 from Institute of Bangladesh Studies (IBS), Rajshahi University. He secured 1st position in doctoral fellowship entrance exam and completed doctoral course work securing 3rd position. He completed MBA from Royal Roads University (RRU), British Columbia (BC), Canada securing CGPA 4 out of 4 (1st Position). He also completed Master in Defense Studies (MDS) and Master of Science Technical (MST) from National University, Bangladesh with distinction. He is an esteem graduate from prestigious National Defence College (NDC), Bangladesh in 2018. He served in different academic, administrative and operational capacities of the Army including Brigade Commander in Sylhet Division. He participated in the United Nation peacekeeping operation as an operational officer in UNMIH (Haiti) and as Senior Military Intelligence Officer in UNOMIG (Georgia). He served over 3 years as the Principal of Rajshahi Cadet College, his alma mater. He was selected as the keynote speaker in Security Dialogue Forum, New Delhi, India in 2019. His brilliant career is embellished with services to national and international platforms including different courses/seminars both at home and abroad. He has competently supervised and moderated over thirty PhD and M Phil research works both in BUP and NDC. He has carried out exhaustive research on application of services marketing strategy in educational institutions to ensure quality education. He is a prolific writer having written and published in peer reviewed journals both at home and abroad. His book on 'Might and Majesty of the Creator: In light of Science and Astro-science in Quran' is in the process of publication. He visited many countries across the globe including the USA, UK, Russia, China, Georgia, Haiti, Malaysia, Turkey, Saudi Arabia, Nepal, Maldives, India and Uzbekistan. He is happily married and proud father of a lovely princess.