Inside Coca-Cola : A CEO's Life Story of Building the World's Most Popular Brand image

Inside Coca-Cola : A CEO's Life Story of Building the World's Most Popular Brand (Paperback)

by Neville Isdell

Total: TK. 829

Inside Coca-Cola : A CEO's Life Story of Building the World's Most Popular Brand

Inside Coca-Cola : A CEO's Life Story of Building the World's Most Popular Brand (Paperback)

TK. 829

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Book Length

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288 Pages

Edition

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Reprint Edition

Publication

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Macmillan US

ISBN

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9781250013712

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বই হাতে পেয়ে মূল্য পরিশোধের সুযোগ

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৭ দিনের মধ্যে পরিবর্তনের সুযোগ

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Product Specification & Summary

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Colatells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public -relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's―and Coke's―story is newsy without being gossipy; principled without being preachy and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more―ethically and to great success.
Title Inside Coca-Cola : A CEO's Life Story of Building the World's Most Popular Brand
Author
Publisher
ISBN 9781250013712
Edition Reprint Edition
Number of Pages 288
Country India
Language English

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Inside Coca-Cola : A CEO's Life Story of Building the World's Most Popular Brand

Neville Isdell

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