Inside Coca-Cola : A CEO's Life Story of Building the World's Most Popular Brand (Paperback)

by Neville Isdell

Category: Foreign Language Books : Biographies, Memories & Interviews

TK. 829

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The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Colatells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public -relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's―and Coke's―story is newsy without being gossipy; principled without being preachy and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more―ethically and to great success.

Title	Inside Coca-Cola : A CEO's Life Story of Building the World's Most Popular Brand
Author	Neville Isdell
Publisher	Macmillan US
ISBN	9781250013712
Edition	Reprint Edition
Number of Pages	288
Country	India
Language	English

Neville Isdell

Edward Neville Isdell (born June 8, 1943 in Downpatrick, Northern Ireland) is an Irish businessman, former chairman and CEO of The Coca-Cola Company. Isdell moved to Zambia at the age of ten, and joined the Coca-Cola Company in 1966 with the local bottling company there. In 1972, he became general manager of Coca-Cola Bottling of Johannesburg, the largest Coca-Cola bottler in Africa. Isdell was named region manager for Australia in 1980, and in 1981 he became president of the bottling joint venture between The Coca-Cola Company and San Miguel Corporation in the Philippines, where he oversaw the turnaround and renewal of the Coca-Cola business in that key country. Isdell moved to Germany as president of the Company's Central European Division in 1985. In 1989, he was elected senior vice president of the Company and appointed president of the Northeast Europe/Africa Group (renamed the Northeast Europe/Middle East Group in 1992) and led the Company's entry into new markets in India, the Middle East, Eastern Europe and the former Soviet Union. In 1995, he was named president of the Greater Europe Group. From July 1998 to September 2000, Isdell served as chairman and CEO of Coca-Cola Beverages Plc in Great Britain, where he oversaw that company's merger with Hellenic Bottling to form the world's second largest Coca-Cola bottler at the time, Coca-Cola Hellenic Bottling Company (HBC). He retired as vice chairman of Coca-Cola HBC in December 2001. From January 2002 to May 2004, Isdell was an international consultant to The Coca-Cola Company and headed his own investment company in Barbados. Isdell served as Chairman of the Board (2004-2009) and Chief Executive Officer (2004-2008) of Coca-Cola. Isdell is currently chairman of the World Wildlife Fund and serves on the board of a number of other charities. He has also served on a number of corporate boards including General Motors and British Telecom. He holds four honorary doctorates and is a recipient of the Clinton Foundation Global Citizen Award. He is based together with his business interests in Barbados. Isdell earned a bachelor's degree in Social Science from the University of Cape Town and graduated from the Harvard Business School program for Management Development. He was awarded an honorary doctorate degree from Georgia State University.