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Service Management: Operations, Strategy, Information Technology image

Service Management: Operations, Strategy, Information Technology (Paperback)

Mona J. Fitzsimmons 

Total: TK. 1,710

Service Management: Operations, Strategy, Information Technology

8th Reprint, 2020

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Service Management: Operations, Strategy, Information Technology (Paperback)

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TK. 1,710

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Product Specification & Summary

After completing this chapter, you should be able to:
1. Describe the central role of services in an economy.
2. Identify and differentiate the five stages of economic activity.
3. Describe the features of preindustrial, industrial, and postindustrial societies.
4. Describe the features of the experience economy contrasting the consumer (B2C) with the business (B2B) service experience.
5. Explain the essential features of the service-dominant logic.
6. Identify and critique the six distinctive characteristics of a service operation, and explain the implications for managers.
7. Describe a service using the five dimensions of the service package
Title Service Management: Operations, Strategy, Information Technology
Author
Publisher
ISBN 9789353161149
Edition 8th Reprint, 2020
Number of Pages 524
Country India
Language English

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Service Management: Operations, Strategy, Information Technology

Mona J. Fitzsimmons 

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