The Illusion of Choice (Paperback)

by Richard Shotton

Category: Foreign Language Books: Business, Investment and Economics

TK. 2,241

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

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Richard is the founder of Astroten, a consultancy the applies behavioural science to marketing. He started his career in marketing 20 years ago, working on accounts such as Coke, 118 118 and comparethemarket.com, before specialising in the application of behavioural science. Richard is interested in how findings from behavioural science can be applied to advertising. He writes about the behavioural experiments he runs for titles such as Marketing Week, The Drum, Campaign, Admap and Quartz.

Title	The Illusion of Choice
Author	Richard Shotton
Publisher	Harriman House Publishing (India)
ISBN	9780857199744
Edition	1st published, 2023
Number of Pages	216
Country	India
Language	English