International Cases in Tourism Management (Paperback)

by Susan Horner , John Swarbrooke

Category: Foreign Language Books: Business, Investment and Economics

TK. 1,438

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International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Title	International Cases in Tourism Management
Author	Susan Horner , John Swarbrooke
Publisher	Routledge (India)
ISBN	9780750655149
Edition	1st Edition, 2003
Number of Pages	410
Country	India
Language	English