The Fundamentals and Practice of Marketing

The Fundamentals and Practice of Marketing (Paperback)

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The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.
Title The Fundamentals and Practice of Marketing
Author
Publisher
ISBN 9780750654494
Edition 4th Edition, 2002
Number of Pages 384
Country India
Language English

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The Fundamentals and Practice of Marketing

John Wilmshurst

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