The production and distribution of a company are both significantly influenced by the marketing strategy that the company employs. Advertising and public relations are, without a doubt, the two most important components of any marketing strategy that is going to be successful. Contributes to the establishment of a positive reputation for the company and promotes the formation of connections with prospective clients. The objectives of the advertising strategy that leads to increased sales are to design advertisements that are creative and engaging, to create images that are creative, and to increase the recognition of the brand. Finding the market and promoting the product or service there is the way to get there after you have found it. Companies cannot afford to lose customers, which occurs when customers are not informed about new offerings and are not considered a priority. This is something that companies cannot afford to happen. As a result of the proliferation of the Internet and other forms of digital media, it is now essential for any company to utilize online advertising methods in order to promote their products. Getting the word out to customers is accomplished through the use of internet-based marketing strategies such as online advertisements. When it comes to disseminating information about a product, this is the most effective method because of the widespread availability of the Internet. Considering that they are online, you will become famous before I know it. Over the past few years, there has been a significant increase in the promotion of products and services through the World Wide Web. According to reports, more than $25 billion has been spent on advertising on the internet. Advertising on search engines, advertising across websites, online ads, video ads, and email marketing are all included in this category. This expansion of online advertising is being driven by the profitability of the medium as well as the speed with which it can reach its target audience.