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How Brands Become Icons
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চলবে ২১ ডিসেম্বর পর্যন্ত

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How Brands Become Icons (Hardcover)

The Principles of Cultural Branding

TK. 3,524

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

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Product Specification & Summary

Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding".
This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Title How Brands Become Icons
Author
Publisher
ISBN 9781578517749
Edition 1st published, 2004
Number of Pages 288
Country India
Language English

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How Brands Become Icons

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