"Make Time: How to Focus on What Matters Every Day" by Jake Knapp and John Zeratsky is a practical guide that offers strategies for reclaiming your time and focusing on what truly matters in a world filled with distractions. The authors, both former designers at Google, present a framework designed to help readers create time for important tasks and personal priorities by making deliberate choices throughout the day. The book is centered around four key principles: Highlight: Each day, choose a single priority or "highlight" to focus on. This could be a work task, a personal goal, or even spending time with loved ones. The highlight acts as a guiding point for the day, ensuring that your most important task gets the attention it deserves. Laser: The authors offer techniques to minimize distractions, such as reducing screen time, setting clear boundaries, and managing technology. These strategies help readers achieve deep focus and work on their chosen highlight without being derailed by interruptions or time-wasting activities. Energize: Knapp and Zeratsky emphasize the importance of maintaining physical and mental energy. They provide tips on sleep, diet, exercise, and mindfulness to help readers stay alert, healthy, and motivated throughout the day. Reflect: At the end of each day, take a moment to reflect on what worked and what didn’t. This habit allows you to continuously improve your approach to time management and adjust your strategies to better fit your life. The authors present their ideas in a simple, engaging style with real-life examples, actionable tips, and a flexible approach that can be tailored to individual needs. Make Time is not about working more or faster but about creating meaningful moments by being intentional with your time and energy. Overall, Make Time encourages readers to slow down, avoid the busywork that often fills our days, and focus on what brings personal fulfillment and productivity.