Rebranding Bangladesh Hospitality Beyond Tourism (Hardcover)

Name: Rebranding Bangladesh Hospitality Beyond Tourism: Dr. M Akhtaruzzaman Talukder | Rokomari.com
Brand: The University Press Limited(UPL)
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by Dr. M Akhtaruzzaman Talukder , Dr. Muhammad Z Mamun

Category: Research, Article and Statistics on Bangladesh

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Book Length

342 Pages

Edition

1st Published

Publication

The University Press Limited(UPL)

ISBN

9789845064118

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Rebranding Bangladesh: Hospitality Beyond Tourism is a groundbreaking exploration of the nation's tourism potential, combining theory, facts, and ideas. Delving into the heart of this South Asian gem, the authors dissect the tourism landscape, offering a visionary blueprint for change.
The book explores Bangladesh's enchanting natural wonders, rich cultural heritage, and vibrant entertainment scene, guiding readers through theories and models of branding to reshape the nation's image. It also examines perceptional differences among demographics, unlocking the motivational desires that drive tourists and analyzing competitors' strategies. Overall, Rebranding Bangladesh paints a holistic portrait of a nation ready for a tourism renaissance.

Title	Rebranding Bangladesh Hospitality Beyond Tourism
Author	Dr. M Akhtaruzzaman Talukder , Dr. Muhammad Z Mamun
Publisher	The University Press Limited(UPL)
ISBN	9789845064118
Edition	1st Published, 2024
Number of Pages	342
Country	Bangladesh
Language	English