Retail Management (Paperback)

Book Summary of Retail Management
Dunne and Lusch bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style filled with pictures and exhibits. It emphasizes the impact of technology and the Internet, as well as gives solid coverage to international topics and issues unique to service providers. This text also illustrates how retailing as a career choice can be fun, exciting, challenging, and rewarding. This excitement arises from selecting a merchandise assortment at market, determining how to present the merchandise in the store, developing a promotional program for the new assortment, or planning next season's sales -- all in an ever-changing economic environment. And the reward comes from doing this better than the competition. Helping students achieve their personal bests, RETAIL MANAGEMENT includes a thorough in-text study guide, which includes review questions, writing and speaking exercises, cases covering the gamut of retail operations, a computer spreadsheet case involving a small retail shop, and more.

Key Feature
• Currency: Reflecting the latest practices, developing trends, and emerging issues from the field, this book gives students a firsthand feel of the brisk pace and excitement of the dynamic retail trade. This edition includes thorough coverage of the increasing role of the Internet in retailing, as well as the impact of the continuously changing world economic systems
• Chapters end with review