Marketing Research

1st Edition, 2009

Marketing Research (Paperback)

TK. 711

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

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Book Summary of Marketing Research
The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners.

Salient Features
• A new chapter on Logistic Regression Techniques
• A new chapter on Structural Equation Modeling
• A brief primer on reliability and validity of data
• Detailed coverage of multivariate techniques
• More than 30 cases done in the Indian context
• SPSS commands at the end of all chapters in the data analysis section
Title Marketing Research
Author
Publisher
ISBN 9788131505656
Edition 1st Edition, 2009
Number of Pages 632
Country India
Language English

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Marketing Research

William G. Zikmund

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