Marketing Management

4th Edition, 2009

Marketing Management (Paperback)

TK. 1,611

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Marketing Management
This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.
Salient Features
• Discussion on contemporary developments in Indian and world markets
• Coverage on upcoming themes in marketing ? cause marketing, green marketing, experiential marketing
Title Marketing Management
Author
Publisher
ISBN 9780070144910
Edition 4th Edition, 2009
Number of Pages 904
Country India
Language English

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Marketing Management

Rajan Saxena

৳ 1,611 ৳1611.0

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