Sales image

Sales (Paperback)

by Sudhir Andrews

Total: TK. 718

Sales

1st, 2009

Sales (Paperback)

TK. 718

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Book Length

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300 Pages

Edition

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1st

Publication

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McGraw-Hill (India)

ISBN

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9780070153233

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বই হাতে পেয়ে মূল্য পরিশোধের সুযোগ

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৭ দিনের মধ্যে পরিবর্তনের সুযোগ

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Product Specification & Summary

Table of Contents
* Chapter 1. Introduction to Marketing and Services
* Chapter 2. Marketing Environment and Market Research
* Chapter 3. Consumer Behaviour in Services and the Future Guest
* Chapter 4. Hospitality Products and Service
* Chapter 5. Hospitality Pricing Strategies and Policies
* Chapter 6. Hospitality "Place" Strategies and Distribution Channels
* Chapter 7. Hospitality Sales
* Chapter 8. Hospitality Promotion,Advertising,and Public Relations
* Chapter 9. People as a Marketing Proposition
* Chapter 10. Physical Evidence as a Marketing Strategy
* Chapter 11. Processes as a Marketing Support
* Chapter 12. Strategic Marketing Planning and Control
* Bibliography
* Glossary
Title Sales
Author
Publisher
ISBN 9780070153233
Edition 1st, 2009
Number of Pages 300
Country India
Language English

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Sudhir Andrews

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