Robert Leaf is the father of modern international public relations. The Art of Perception is the memoir of a life lived behind the scenes of the invisible business of perception management. A book that should be read by everyone who works in communications. It has never been more vital for individuals and corporations alike to know how to manage perceptions and no one has more or better PR experience than Robert Leaf. Robert Leaf's The Art of Perception does for PR what David Ogilvy did for advertising. The Art of Perception is the memoir of the man who has been at the forefront of the PR industry for almost fifty years. Robert Leaf, the first executive to bring PR to the Soviet and Chinese governments during the Cold War, has accomplished more than anyone else. He advised corporations and heads of state, rubbed shoulders with some of the twentieth century's most powerful individuals, and controlled some of the biggest news stories of the time. Now, in an age of twenty-four hour news cycles in which global disasters are shared on the most personal levels and events make it from smartphone to headline news in seconds, perception management has never been more essential for individuals and corporations alike. In a memoir which is as informative as it is entertaining, Robert Leaf shares a lifetime's experience in spreading the gospel of PR around the world which will prove invaluable as much for those in PR as to those with an interest in modern media.
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