7th Edition

Management : Leading and Collaborating in the Competitive World (Hardcover)

by Thomas Bateman , Scott Snell

Category: Department of Management

TK. 3,170

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Using a traditional, functional approach to management, stressing how managers use planning, organization, leadership and control, this text looks at the "new economy". Despite the rise in e-commerce and the trials of dot.com companies, management fundamentals remain the same. This book shows hoe four underlying themes - quality, cost, innovation and speed - drive competitive advantage in the new economy, whether applied to a traditional or dot.com company. The accompanying CD-ROM contains self-assessment exercises and flash technology, as well as PowerPoint.

Title	Management : Leading and Collaborating in the Competitive World
Author	Thomas Bateman , Scott Snell
Publisher	McGraw-Hill (India)
ISBN	9780071108539
Edition	7th Edition
Number of Pages	624
Country	India
Language	English