International Marketing (Paperback)

This pioneering text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. It helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. Indian examples and cases have been included to make the book more useful to the MBA students of India. These are on outbound investment and global brands by Indian companies like Ranbaxy, Tata Tea, Wipro, Bharat Forge, Sundaram Fasteners and many more. International data has been supplemented with Indian data at relevant places. Bilateral and multilateral trade relations involving India, and discussion on export-import documentation have also been included.

Table of Contents
Part I: An Overview
1. The Scope and Challenge of International Marketing
2. The Dynamic Environment of International Trade

Part II: The Cultural Environment of Global Markets
3. History and Geography: The Foundations of Culture
4. Cultural Dynamics in Assessing Global Markets
5. Culture, Management Style and Business Systems
6. The Political Environment: A Critical Concern
7. The International Legal Environment: Playing by the Rules

Part III: Assessing Global Market Opportunities
8. Developing a Global Vision through Market Research
9. Emerging Markets
10. Multinational Market Regions and Market Groups

Part IV: Developing Global Marketing Strategies
11. Global Marketing Management: Planning and Organization
12. Products and Services for Consumers
13. Products and Consumers for Businesses
14. International Marketing Channels
15. Exporting and Logistics: Special Issues for Business
16. Integrated Marketing Communications and International Advertising
17. Personal Selling and Sales Management
18. Pricing for International Markets

Part V: Implementing Global Marketing Strategies
19. Negotiating with International Customers, Partners and Regulators
Part VI: Supplementary Material
20. The Country Notebook
Cases