7th Edition, 2011

International Marketing and Export Management (Paperback)

by Gerald Albaum , Edwin Duerr

Category: Department of Marketing

TK. 12,430

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"International Marketing and Export Management""7th edition" offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter.
The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.

Title	International Marketing and Export Management
Author	Gerald Albaum , Edwin Duerr
Publisher	Pearson Education (India)
ISBN	9780273743880
Edition	7th Edition, 2011
Number of Pages	1024
Country	India
Language	English