1st Edition, 2008

Marketing Strategy - Planning, Implementation and Control (Paperback)

by Subhash C. Jain

Category: Department of Marketing

TK. 990

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

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Marketing Strategy focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management. Organized around the three C's model-company, competition and customer this book provides a step-by-stepanalysis of the pros and cons of specific concepts and techniques.

Key Feature
* Provides comprehensive coverage of all important aspects of marketing
* Designed for courses at the junior/seniorlevel in marketing strategy
* Introduces strategic thinking skills for new product management
* Examines the growing importance of information technologies that can be used to seek and sustain the competitive advantage
* 29 cases throughout the text

Table of Contents
Preface
Part I:Introduction
1. Marketing

Title	Marketing Strategy - Planning, Implementation and Control
Author	Subhash C. Jain
Publisher	Ceneage Learning
ISBN	9788131505434
Edition	1st Edition, 2008
Number of Pages	954
Country	India
Language	English