Marketing Research : An Applied Orientation (Paperback)

Marketing Research: An Applied Orientation is a comprehensive and practical guide for marketing professionals. The book comprises chapters on early phases of marketing research, research design formulation, data collection, and preparation, analysis and reporting. In addition, the book consists of several case studies, six Harvard Business School cases, and exercises to understand the complex concepts of market research better. This book will allow students of marketing research to experience and understand the interaction between marketing research and marketing decision-making.

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Pearson Education has been publishing books on all genres like science, technology, law, business, humanities and others, and has been educating more than a hundred million people across the world. Their books have not only been helping students in learning, but are also aiding teachers and professionals. Pearson Education India publishes academic books and reference books in various fields like business and management, computer science and other engineering domains, competitive exam guides among other types of books. Some of the books published by Pearson Education India are Decision Support and Business Intelligence systems, Electromagnetic Field Theory, Computer Architecture and Organization, Managing Business Process Flows and A Critical Companion to Compulsory English.