Services Marketing: Concepts, Strategies and Cases

1st Edition

Services Marketing: Concepts, Strategies and Cases (Paperback)

TK. 10,765

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This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
Title Services Marketing: Concepts, Strategies and Cases
Author
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ISBN 9781844808137
Edition 1st Edition
Number of Pages 656
Country India
Language English

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Services Marketing: Concepts, Strategies and Cases

K. Douglas Hoffman

৳ 10,765 ৳10765.0

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