2nd Edition, 2011

Marketing Strategies : A Contemporary Approach (Paperback)

by Ashok Ranchhod

Category: Department of Marketing

TK. 1,125

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

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Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific.
Marketing Strategies is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course. For Sale in Indian subcontinent only

Title	Marketing Strategies : A Contemporary Approach
Author	Ashok Ranchhod
Publisher	Pearson Education (India)
ISBN	9788131763377
Edition	2nd Edition, 2011
Number of Pages	440
Country	India
Language	English