Retail Management : A Strategic Approach 

10th Edition, 2010

Retail Management : A Strategic Approach  (Paperback)

TK. 945

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Berman and Evans' strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.
For Sale in Indian subcontinent only

Features
* NEW Chapter Opening Vignettes are all updated and highlight titans of retailing.
* Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.
* NEW Cases! 30 shorter cases, as well as 8 comprehensive cases. Every case is based on real companies and real situations. Among the popular companies featured in the cases are Abercrombie's Ruehl No. 925, Albertson's, Amazon.com, Bed Bath
Title Retail Management : A Strategic Approach 
Author
Publisher
ISBN 9788131716700
Edition 10th Edition, 2010
Number of Pages 710
Country India
Language English

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Retail Management : A Strategic Approach 

Barry Berman

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